Conventional hair care products are an industry worth millions if not billions. Look at the amount of shampoo ads on TV and in magazines and you get a taste of the money that goes into marketing products. The worrying thing is that way more money is spent on advertising than on the product ingredients themselves. The ingredients would be lucky to be worth more than a few cents per bottle. But why? Because they are made of cheap, synthetic chemicals. Chemicals are used to create texture, smell and colour. Chemicals are also used to clean the hair, treat the scalp, add the gloss…..all chemical processes. ‘But my shampoo contains aloe vera and essential oils’ you say. Yes they may, but in what quantities?
You need to become an ingredient detective to sort out the truth on a labels.
Let me show you how. Split an ingredient list into thirds. E.g.
You need to become an ingredient detective to sort out the truth on a labels.
Let me show you how. Split an ingredient list into thirds. E.g.
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